Daily Readings from the Works of Swami Venkatesananda

Venkatesa Daily Readings Vol 1 - Buyer's Mind: Matter Over Mind

February 12, 2024

Buyer's Mind:  Matter Over Mind  

  Swami Venkatesananda   I went to a huge factory where they make boxes and containers for all sorts of consumer goods. The speed with which these goods are produced is staggering. The moment the switch is on, the machine keeps the hand behind it busy!

     The producer has to sell them. First, he sells the idea, "You cannot live without this. This is civilization; without it is backwardness, unhygienic living or even danger.” At first the buyers believe the idea and thus keep the mills rolling, the workers busy and the industrialists sleepless. Soon afterwards the machine and the worker question the need for the producer. And, the buyer plans to buy the factory instead of its products. The idea that was invented as part of the marketing technique has taken root in the buyer's mind as truth. The buyer has become the producer's competitor.

     The ensuing race for greater sophistication and more intense and better selling propaganda claims peace of mind, harmony, brotherly love, spiritual values and even common sense as its victims. Matter over mind!


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